My Story

I didn't set out to become a coach. I set out to build a life — and along the way, I learned that building the life isn't the hard part. Building the man inside it is.

Shane Cyr

I Didn't Set Out To Become a Coach.

My biological father left when I was two years old.

My stepfather came into the picture a few years later. I took his last name when I was around six or seven. And then, when I was fourteen, he left too.

What that teaches a boy — whether he knows it or not — is that men leave. That you're on your own. That you earn your place in the world by outworking everyone else.

So that's what I did.

I spent a year roofing. Worked my way up at a municipality. Finished my carpentry ticket. Built a construction company on the side, grew it to four employees, went all in. Bought a house with my wife Bianca. Moved to an acreage. Joined the volunteer fire department. Raised a daughter named Danica.

From the outside, life looked exactly the way it was supposed to.

But I was eating dinner alone on the couch every night. Bianca and Danica would go upstairs. I'd sit downstairs, watching SportsCenter, then the hot tub, then say goodnight and disappear. Parallel lives under one roof.

I was always working. Always thinking about the next project, the next deal, the next goal. Physically present. Mentally somewhere else.

That's the version of me my daughter grew up watching.

I didn't see it clearly until it was already costing me everything.

Shane Cyr today
Shane before

The Wake-Up

At 38, I made a shift. Got my real estate license. Shut down the construction company within three months and sold everything. Joined my first mastermind. Started doing personal development work for the first time in my life.

Something cracked open.

I quit smoking. Lost 50 pounds. Ran 10km every day for 30 days and raised $15,000 for mental health. I started doing the real work — not on my business, but on myself. I finally started to see the patterns I'd been running on autopilot for most of my life. Patterns that traced all the way back to a kid who learned to handle things alone.

And then, right after I turned 40, Bianca and I separated.

Not because the work I was doing failed. Because I'd waited too long to start. We co-parent Danica well now. But there's a version of that story where I started earlier.

I think about that a lot.

That's why I coach.

Shane speaking

Does This Sound Like You?

You're driven and capable — but something keeps getting in the way.

FOUND is the structure, clarity, and support to finally break through. It's the program I wish I'd had at 35.

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Why FOUND

Why FOUND Exists

I created FOUND because I know I'm not the only one.

I've met too many men who have built successful careers, provided for their families, and checked all the boxes — yet quietly feel disconnected from the life they've worked so hard to create.

FOUND isn't about perfection. It's about helping good men become better. It's about creating a space where men can grow together, challenge each other, and build lives that feel as good as they look.

FOUND is the program I wish I'd had at 35.

If Any of This Resonates

FOUND is built for men who are ready to do the work. Come learn more.

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